Cellecor Gadgets Limited IPO

Established in the year 2020, Cellecor Gadgets Limited is actively involved in the procurement, branding, and distribution of a diverse range of electronic devices, including televisions, mobile phones, smart wearables, mobile accessories, smartwatches, and neckbands.

The company operates through three distinct business verticals:

1. Entertainment and Communication: In this segment, Cellecor Gadgets offers a comprehensive selection of both smart and conventional televisions, equipped with the advanced GENZ Android operating system, as well as sound systems and sound bars. This category encompasses a portfolio of 35 different televisions, 15 sound systems and sound bars, and an impressive assortment of 70 mobile phone models.
2. Peripherals: Under this category, the company provides a wide array of electronic peripherals, including True Wireless (“TWS”) Earbuds, Neckbands, and Smart Watches. This segment boasts an extensive product range comprising more than 145 unique SKUs.
3. Modern Accessories: Cellecor Gadgets also offers an array of modern accessories, such as power banks, data cables, USB chargers, quick chargers, and other related items. Within this category, customers can find a variety of wireless and standard power banks, a comprehensive selection of high-quality data cables, and all essential adapters and chargers. This category encompasses more than 40 distinct SKUs.

In terms of distribution and service reach, Cellecor Gadgets has established a robust network, including over 1200 service centers and more than 800 distributors. Their products are readily available at over 24,000 retail stores across India, offering a broad range of over 300 product variants, and they have successfully reached a customer base of over 100 million users through a combination of offline and online channels.

For fiscal years 2023 and 2022, Cellecor Gadgets reported impressive revenue figures, with Rs. 26,436.56 Lacs and Rs. 12,128.99 Lacs in Revenue from operations, respectively.